Pantone Colour For 2025. A rich color is having a moment with shoppers — and it shouldn't come as a surprise. Selected through a combination of global research and analysis, the color highlights how what is taking place in our global culture is expressed and reflected through the language of color.

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.